Drop 01 live 28/10

Company / Sustainability

Less excess.
More wear.

Good clothes make noise. Making them should leave less behind. We keep our runs small, make to order, and think about what your order travels in as carefully as what is inside it.

Small batches / Thoughtful packaging / Built for repeat wear

Distortd acid washed tee from the first collection

How we do it

A little more intention.

Three choices that shape every drop, from the first print to the parcel at your door.

01 / Our approach

Small runs. Less excess.

We print in small batches and make pieces to order. That means we produce for people who actually want to wear them, instead of filling shelves with leftovers.

02 / Our approach

Paper over plastic.

Kraft bags and paper-based packaging help us cut back on unnecessary plastic. The package has one job: get your piece to you safely, with less to throw away when it arrives.

03 / Our approach

Made to stay in rotation.

Heavyweight cotton, an oversized fit, and an acid wash that already looks lived in. These are pieces to wear on repeat, not save for one photograph.

The longer view

Keep it. Wear it. Wear it again.

We are still working on better ways to make and send every piece. What we can do now is be deliberate about how much we make and how much packaging goes with it.

More about us